At socializing events, the biggest mistake people make is to start the “What do you do?” conversation. It’s unimaginative and not the best introductory phrase. Sometimes people get defensive because
B2B sales have evolved dramatically over the years, especially since the dawn of the digital age. The days of cold calling and email correspondence are not forgotten, but the way
It’s no secret! Selling to B2B customers is difficult. Sometimes it can seem almost impossible. Of course, selling has never been easy. But the days when a salesperson was entirely
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